Abel
Personal Brand

ABEL is an experimental concept surrounding my personal brand. In this project, I played around with elements of typography that I felt best fit my identity as an artist. As my work predominantly focuses on mixed digital media, the concept of ABEL revolves around the unique evolutions of type as a result of the digital age and styles that have emerged from it.

I wanted the to visually represent some of the things I like—whether it be things i’m drawn to (ideas, inspiration, objects) or how I want to represent myself as a creative. My iterations in logo designs mainly focused on using varying fonts, mirroring my interest in texture, material, and things that appear seemingly opposite, but work well when placed together. The organic (fluid cursive) vs. computation (pixel/bitmap), and in general, a visual representation of experimentation. My hope is for this brand concept to hint toward the type of work I make myself.